Added: May 27, 2008
From: IpanTV
Duration: 3:4
Does celebrity endorsement of brands work? Are the ads credible? Are they memorable, and do they actually drive sales? Here's an NDTV Profit report on the IPAN-IMRB study on the role and impact of celebrities in advertising!
Channel: News
Tags: advertising bollywood brands celebrities endorsement imrb ipan marketing ndtv pr publicrelations research
Rating: ( ratings) Views: 62 Comments: 0
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